What we think
Our point of view on AI, service businesses, and the future of customer operations.
Themes we focus on
AI agents as teammates, not toys
We believe AI agents should be reliable, productive members of your team—not gimmicks or experiments. They should handle real work, integrate with your systems, and deliver measurable value from day one.
Service businesses deserve enterprise-grade tools
HVAC companies, dental practices, and local service providers shouldn't settle for consumer-grade software. They deserve the same sophisticated AI and automation capabilities that enterprise companies use—tailored to their unique needs.
Human + AI, not human vs AI
The goal isn't to replace your team—it's to amplify their capabilities. AI handles repetitive tasks so your people can focus on complex problems, build relationships, and deliver exceptional service. The best outcomes happen when humans and AI work together.
Measure what matters: appointments, lifetime value, not just clicks
Vanity metrics like website traffic and social media likes don't pay the bills. We focus on metrics that drive real business growth: booked appointments, customer lifetime value, conversion rates, and revenue per customer. If it doesn't impact your bottom line, it doesn't matter.
Perspectives we're working on
The invisible revenue leak: missed calls in HVAC
Every missed call is a potential customer choosing your competitor. We explore how HVAC businesses lose thousands in revenue each month from unanswered phones—and how AI receptionists solve this silent problem.
Fix your Google Business Profile before you buy more ads
Spending money on ads while your Google Business Profile has old hours, no photos, and unanswered reviews is like pouring water into a leaky bucket. We discuss why operational excellence beats marketing spend—and how to optimize both.
What an AI receptionist can and cannot do
AI receptionists are powerful, but they're not magic. We break down realistic capabilities, limitations, and when you should route calls to humans—so you can set appropriate expectations and design effective workflows.
Why dental practices need reactivation campaigns, not just new patient ads
Acquiring new patients costs 5-10x more than reactivating lapsed ones. We examine why most dental practices overspend on new patient acquisition while neglecting the goldmine of former patients who already know and trust them.
Want to discuss these ideas?
We're always happy to talk about AI, service businesses, and practical ways to grow. Reach out to share your perspective or explore how these ideas apply to your business.
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